Press releases or news releases are crucial in all aspects of society whether you are addressing something related to sports or the government.
- News Release Rules
The Internet has changed it the rules for news releases. Your primary audience is no longer just a handful of journalists, but millions of people across the Web. The best way to perform news releases would be through these steps:
• Don’t just send a news releases when big news is happening; find good reasons to send them all the time
• Instead of just targeting a handful of journalists, create news releases that appeal directly to your buyers
• Write releases that are replete with keyword-rich copy
• Include offers that compel consumers to respond to your release in some way
• Place links in release to deliver potential customers to landing pages on your website or to other valuable information published by your organization, such as online video
• Optimize news release delivery for searching and browsing
• Drive people into the sales process with news releases
- Player Comes Out
News releases are typically big news related. In sports, they can be things like injuries to players or a coach being fired. One of the biggest news releases in recent sports was the “coming out” of University of Missouri football player Michael Sam.
Michael Sam, an All-American defensive lineman from Missouri and the Associated Press’ SEC Defensive Player of the Year, said that he is gay in an interview with ESPN.
“I understand how big this is,” he said. “It’s a big deal. No one has done this before. And it’s kind of a nervous process, but I know what I want to be … I want to be a football player in the NFL.”
Sam is eligible for the NFL draft in May. Assuming that he is drafted, Sam could become the first openly gay player in the history of the NFL.
“I didn’t realize how many people actually knew, and I was afraid that someone would tell or leak something out about me,” he said. “I want to own my truth. … No one else should tell my story but me.”
Life Under the Scope 